brands we’ve built to
5serve as a strong
base for these businesses

Scope/design brief

My Family Doctor Clinic is Lethbridge's neighborhood clinic. When branding the clinic our goal was to create a friendly feel that is welcoming to new patients. We've achieved this by integrating illustrations, clean colours and simple yet unique fonts into the design.

Logo

The logo design began with the idea to integrate a stethoscope as the 'y' in My Family Doctor. Building around that as our base welcomed a rounded friendly typeface to compliment the weight of the stethoscope to create balance and a clear mark for the clinic.

Colour

A modern two tone blue colour scheme was chosen to create colour contrast and communicate cleanliness to the patients at My Family Doctor Clinic.

Business Card Front
Business Card Back

Scope/design brief

102 Scenic Drive is a large-scale, luxury apartment complex in Lethbridge, Alberta.

We created a simplistic design so as not to interfere with the architecture, but instead, complement it.

Logo

The circles created for the logo are intended to represent the ‘102’ portion of the name in a creative way that is memorable to the public.

Colour

Our colour selection is a simple two tone scheme that compliments the warmth of the prairies, as well as a contrasting muted navy.

Both serve as a background for the other elements in the brand and  allow for the design of the building to stand out.

Business Card Front
Business Card Back

Scope/design brief

Butte Hospitality is an overarching company for several restaurants in the Southern Alberta region.

They value premium ingredients sourced from local farms and butchers.

Logo

With investors in mind, we created a logo that looks and feels exclusive.

Colour

Keeping the colour palette simple and dark plays on the premium feel we wanted to drive home for Butte Hospitality.

Business Card Front
Business Card Back

Scope/design brief

Midtown is a group of periodontic clinics throughout Alberta.

They strive to provide excellent care for their patients and team.

Logo

Logos in the dental industry can often be cliche or have a "cheap” feel. We wanted to stray far away from this expectation and create a bold, unique logo that represents the brand well.

The three lines forming the “m” and “w” signify their three focuses; their patients, team and community.

Colour

Our goal was to select tones that were bright and fresh. Blue creates trust while white serves as a clean base.

Business Card Front
Business Card Back

We can help you create a brand
that stands out in a saturated market.

BRAND
DESIGN

Whether you are launching a new venture or looking to refresh your look, brand design is a crucial part of marketing.
What we offer…
  • Discovery meeting to see where you’re at and where you’d like to be.
  • Logo and/or Wordmark
  • Brand Colours, Fonts, and Guidelines
  • Option to include brand naming or brand voice services in partnership with Grub Street Writing.