102 Scenic Drive is a large-scale, luxury apartment complex in Lethbridge, Alberta.
We created a simplistic design so as not to interfere with the architecture, but instead, complement it.
The circles created for the logo are intended to represent the ‘102’ portion of the name in a creative way that is memorable to the public.
Our colour selection is a simple two tone scheme that compliments the warmth of the prairies, as well as a contrasting muted navy.
Both serve as a background for the other elements in the brand and allow for the design of the building to stand out.