102 Scenic Drive is a large-scale, luxury apartment complex in Lethbridge, Alberta.

We created a simplistic design so as not to interfere with the architecture, but instead, complement it.

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The circles created for the logo are intended to represent the ‘102’ portion of the name in a creative way that is memorable to the public.

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Our colour selection is a simple two tone scheme that compliments the warmth of the prairies, as well as a contrasting muted navy.

Both serve as a background for the other elements in the brand and  allow for the design of the building to stand out.

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