Midtown is a group of periodontic clinics throughout Alberta.
They strive to provide excellent care for their patients and team.
Logos in the dental industry can often be cliche or have a "cheap” feel. We wanted to stray far away from this expectation and create a bold, unique logo that represents the brand well.
The three lines forming the “m” and “w” signify their three focuses; their patients, team and community.
Our goal was to select tones that were bright and fresh. Blue creates trust while white serves as a clean base.