Scope/design brief

Midtown is a group of periodontic clinics throughout Alberta.

They strive to provide excellent care for their patients and team.


Logos in the dental industry can often be cliche or have a "cheap” feel. We wanted to stray far away from this expectation and create a bold, unique logo that represents the brand well.

The three lines forming the “m” and “w” signify their three focuses; their patients, team and community.


Our goal was to select tones that were bright and fresh. Blue creates trust while white serves as a clean base.

Business Card Front
Business Card Back

Create A timeless Brand


  • In person/online meeting
  • Logo/wordmark
  • Brand colours
  • Brand fonts
  • Brand guidelines