My Family Doctor Clinic is Lethbridge's neighborhood clinic. When branding the clinic our goal was to create a friendly feel that is welcoming to new patients. We've achieved this by integrating illustrations, clean colours and simple yet unique fonts into the design.
The logo design began with the idea to integrate a stethoscope as the 'y' in My Family Doctor. Building around that as our base welcomed a rounded friendly typeface to compliment the weight of the stethoscope to create balance and a clear mark for the clinic.
A modern two tone blue colour scheme was chosen to create colour contrast and communicate cleanliness to the patients at My Family Doctor Clinic.