102 Scenic Drive is a large-scale, luxury apartment complex in Lethbridge, Alberta. When branding 102 Scenic Drive we created a simplistic design so as not to interfere with the architecture, but instead, complement it.
The circles created for the logo are intended to represent the ‘102’ portion of the name in a creative way that is memorable to the public.
Our colour selection is a simple two tone scheme that compliments the warmth of the prairies, as well as a contrasting muted navy.
Both serve as a background for the other elements in the brand and allow for the architecture of the building to stand out.
The font selection for 102 Scenic Drive was chosen to continue the clean look of the rest of the brand. Contrast and clarity are achieved through bold and light variations.
The 102 brand needed to be flexible for many different applications from print material to building design choices.