Midtown is a group of periodontic clinics throughout Alberta. When branding their clinic, we knew Midtown had to be a standout from the rest. See how we've done exactly that in our process below.
Go to next section


Logos in the dental industry can often be cliche or have a "cheap” feel. We wanted to stray far away from this expectation and create a bold, unique logo that represents the brand well.

The three lines forming the “m” and “w” signify their three focuses; their patients, their team, and the community.

Midtown Periodontics Logo
Go to next section


Our goal was to select tones that were bright and fresh. Blue adds that needed pop while white serves as a clean base.

Go to next section


The selected font was chosen to be a flexible base with a unique look. This font is clean an legible for their website, and various forms used throughout the clinic.

Midtown Font
Go to next section


By design, the Midtown brand translates to print material extremely well; having a bright fresh feel with maximum clarity.