Periodontist Practice Website | Midtown

Midtown Periodontics needed a way to showcase how they care for their patients along with a refreshed look. With multiple locations across Alberta, a universal layout for all practices was built. Now separated, each practice has unique control over their websites to custom tailor the content for each city. See more information on the design process below.

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UI (User Interface)

Midtown's UI is bright and fresh without the sterile feel of many clinic's websites.

All fonts, colours, and other design elements were carefully selected to give their website a friendly yet professional feel.

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SEO (Search Engine Optimization)

Through various SEO techniques, Midtown's websites saw 1,235 brand new users, and a 300% increase in Google My Business traffic over the course of 6 months.

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Google Performance

Site performance and technical search engine optimization (SEO) are large factors to consider when building a website. Google will rank Midtown's practice higher in search results because of their new site performance.

Despite the video hero section, animations, high quality images and more, Midtown's website is very fast with an extremely high score on Google’s site analysis tool. The average website scores anywhere from 50-89 with many websites from do-it-yourself builders scoring much lower than this. See Midtown's website scores below.

• Performance: 99

• Accessibility: 96

• Best Practices: 100

• SEO: 92

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