The user experience of the Midtown websites provides clear information, and a frictionless flow for their patients, and referring dentists. It's important that information is clear and accessible, especially with medical websites.
One of the UX challenges we faced when building Midtown's website is the high quantity of information required for their services page. Search functionality was built into the site so patients and referring dentists can find the information they need with ease.
Our design solutions eliminate the need to dig through drop-down menu after drop-down menu to find what you're looking for.