Construction Branding
Coaldale AB
Rubber Paving Brand Refresh
United Rubber Paving were faced with the challenge of a poorly aging brand identity. Our goal was to revitalize the brand with a fresh new look that makes them a standout in the marketplace.
Scope of Work
- Brand Identity
- Brand Guidelines
Client
- United Rubber Paving
LOGO
United Rubber Paving’s new logo incorporates elements that speak directly to their brands commitment to environmental care, sustainability, and renewal. We’ve refreshed the design to ensure it’s both modern and aligned with this core message.
WORDMARK
The wordmark incorporates the arrows from the logo, continuing the recycle theme. By customizing the typeface to have a playful bend, a friendly look is achieved that is approachable to new customers.
COLOUR
The colour palette is largely a revised version of their previous palette with a few additional shades for flexibility. This utilizes any previous brand recognition to their advantage.
FONTS
By utilizing a single, simplistic font-face in a couple different ways, we can achieve contrast and clarity without complexity.
APPLICATION
The application of the brand will be primarily on vehicles and merch. We provided mockups of each to ensure the brand will show well in these applications.
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