Town of Coalhurst | Alberta Town Brand Design

MUnicipal Branding

|

Coalhurst, AB

2025

Town of Coalhurst | Alberta Town Brand Design

A heritage-led brand identity based on Coalhurst’s mining roots and inspired by early 20th-century design. The rebrand balances history and function, giving Coalhurst a cohesive visual system that feels authentic, recognizable, and built to last across modern municipal applications.  

Scope of Work

  • Brand Identity
  • Brand Guidelines

Client

  • Town of Coalhurst

Logo

The logo blends historical references with a refined, modern structure, creating a mark that feels both rooted and current.

Crest

A timeless civic crest that reflects Coalhurst’s mining roots and sense of local pride with a diamond element.

Colours

A grounded mix of coal tones, warm earth colours, and muted neutrals inspired by Coalhurst’s landscape and mining history.

Design Elements

Structured, 1920s-inspired graphic elements that bring consistency, clarity, and heritage character to modern applications for town usage.

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